YELLOW DAISIES ON MONDAY (special project for Room Mate Hotel Giulia, designed by Patricia Urquiola and DWA, Milan)


 Yellow Daisies On Monday, work progress, ISCP Brooklyn 2009   

Yellow Daisies On Monday, work progress, ISCP Brooklyn 2009


Yellow Daisies On Monday, installation view at the Hotel Giulia / Milano, two inkjet print on alluminium for each room 55x30 cm each, framed, ed: 3+1 AP, 2009-2016

Located in the heart of Milan, with its 85 rooms divided into four categories, the Room Mate Hotel Giulia is a few steps from Piazza del Duomo and the Vittorio Emanuele gallery. The rooms refer to typical Italian domestic spaces with a vintage touch. Room Mate Hotel Giulia has a great connection with the city of Milan in the use of materials and elements. The hotel lobby floor is made of pink marble, the same used in the Duomo of Milan, following the line of the latest projects of Patricia Urquiola. The predominance of this color in her work has become one of her hallmarks. Terracotta bricks, another typical feature in the Milanese architecture, are used on a curved wall in the lobby to create a tridimensional effect. The recurrent geometric patterns reflect the rigour of the city and also refer to the graphic arts, an important element of the cultural history of Milan. The goal is to create an essential and very familiar space where guests find everything they need to live temporarily in the rooms as if they were at home. And all through areas of the hotel you can admire works of different artists, photographers and illustrators with a common denominator: they are “Milanesi”.


ROOM MATE HOTEL GIULIA / Milan / Project by Patricia Urquiola and DWA




all images © Antonio Rovaldi